U.S. Business IT Decision-Makers Choice of Cell Phone Vendor

by satkinson 7/1/2008 8:36:00 PM

 

Compass Intelligence (www.compassintelligence.com) recently surveyed 1383 IT decision-makers and asked them "Thinking about your company as a whole, which of the following carriers, if any, does your company or organization use for company-provided cell phones? Often companies give employees a choice of more than one carrier."  As you can see below, the numbers look really close to market share data that you see out there in the analyst world, of course the numbers may vary but the comparisons of the vendors is pretty close to what we see out there in the news and analyst reports.  AT&T and Verizon are running neck-and-neck in terms of the top choice of business IT decision-makers for cell phones, while Sprint runs a very distant 3rd.  T-Mobile hits 4th with about 11 percent of the respondents stating they use T-Mobile's cell phones. 

 Businesses today are really looking for those providers that can provide them business-oriented devices such as Blackberries, Treos, and others.  They are also looking for devices that can help with productivity.  We also asked these same decision-makers about their top challenges for 2008 and 2009 and the top choice selected (44 percent) was increasing productivity of the workers.  This being said, devices including cellphones, smartphones, handheld computing devices, and even laptops must address each industries specific productivity concerns.  Applications that are moving to a mobile environment will be very successful if they can be marketed and even give ROI on improving productivity with workers across industry.  This means some applications will have to be specific to the industry in which the business user is in.  For example an E-Prescription application on a Doctor's smartphone or handheld, or access to  Manufacturing Execution System for a Factory Floor Manager.  I would love to hear about your thoughts on the future of business applications, mobile and non-mobile.  Please let me know what you think.  Have a Happy Fourth of July!

U.S Business Decision-Maker Choice of Cell Phone Vendor, 2008 (Sample Size: 1383)

Source: Compass Intelligence, 06/08

 

The Future of Mobile Devices: Is Meeting Both Personal and Consumer Needs Coming?

by satkinson 5/30/2008 10:07:00 PM

This week I want to feature a recent report that came out last week called "The Cross-over Mobile Device: Is meeting both Personal and Professional Needs Possible?"

 In this report, Kneko Burney (President of Compass Intelligence) and Dan Blacharksi (Compass Contributing Analyst) discuss the future of mobile devices/phones where devices will have both consumer and business or personal and professional features, functionality, and applications.  We all know today all vendors generally separate the market (consumer and business) when developing, designing, marketing, and even selling phones.  These distinct differences in the future will no longer be viable due to the nature that personal phones are becoming business phones and business phones are becoming personal.

Let's face it we all know we use our business phones to make personal calls and to chat, etc.  We also use our personal phones to do the same.  Also, recent Compass Intelligence also found that there are a great deal of wireless users that have more than one device, generaly 2 phones or 1 phone and maybe a wireless data card or something similar. 

Wireless users are also putting more pressure and heavily influencing the buying decisions within corporate America.  This was greatly seen in the Health Care market about 5 years back...the newer generation of doctors and nurses were demanding to have access and use wireless in the hospital for work purposes.  The current generation will also influence the future of devices.  Most of todays teens and college students chat and IM like it is a natural conversation, that is why we are seeing more and more corporate IM and messaging platforms being rolled out in the recent years.

Another factor in this report is the impact of the iPhone and the future of open or unlocked phones.  The iPhone has really put pressure on all wireless device manufacturers and even service providers.  It came out with a bang and actually without even looking at the numbers has greatly influenced the future of the mobile device in terms of look, feel, functionality, and form.  Also, the fact that future devices will be unlocked and will also be open makes way for more personal applications to be placed on these devices with or without the permission of Corporate America.  I am sure this will be a future concern in terms of the management and security of devices and I am sure vendors are already working on plans to prepare for these challenged.

In the end, the future mobile device will require personal and corporate features.  Businesses will need to consider end-users wants and needs, BOTH personal and professional, before upgrading and buiying new mobile devices, smartphones, and even handheld computing devices.

Sorry about those Spurs, I was really pulling for them.  KOBE!!!

Sprint's Good, Bad, and the Ugly

by satkinson 5/12/2008 8:47:00 PM

Well first let's talk about some of the bad things going on with Sprint...

THE BAD & UGLY

(1) Loss of 1.09 million subscribers in the 1st Quarter of 2008 - This was not surprising, but continues to put pressures on the number 3 wireless company in the U.S.  If I were to just look at the top 4 (AT&T, Verizon, Sprint, & T-Mobile), Sprint represents only 22.2% of the market based on revenues and 23.8 percent of the market based on subscribers in 1Q 2008.  For revenue market share this is about a 2.7% drop from all of 2007 and about a 1.9% drop for subscriber market share.  The other 3 market leaders all added subscribers in 4Q 2008.  AT&T is the leader based on subscribers and market share.

(2) Qwest will start marketing and selling Verizon Wireless services in the summer through a five-year contract.  Qwest's contract with Sprint ends in Feb. How much does this cost the company?

THE GOOD?

(1) Is Sprint on the Market? -  Deutsche Telekom  is considering a bid to acquire Sprint Nextel Corp. DT is testing the water on this deal, which will combine T mobile and Sprint to create #1 player  in the market.

(2) Will Sprint Spinoff Nextel and come full circle? - Cyren Call, headed by Nextel co-founder Morgan O'Brien, is working to put together a group of investors to buy Nextel.  The company talked about the creation of a nationwide, wireless broadband network that will carry priority public safety communications.

(3) The best thing for Sprint? - Dan Hesse appears to be taking Sprint on the fast track by bringing new leadership, new focus, and in my opinion is just what the company needs to get back on track.

Here are a few links on some of the stories:

http://www.bizjournals.com/kansascity/stories/2008/05/05/daily10.html
http://money.cnn.com/2008/05/05/technology/deutsche_sprint.ap/index.htm?postversion=2008050505
http://kansascity.bizjournals.com/kansascity/stories/2008/05/05/daily2.html?jst=b_ln_hl
http://online.barrons.com/article/SB121037292846081709.html?mod=googlenews_barrons
http://www.chron.com/disp/story.mpl/ap/fn/5767962.html
http://www.sprint.com/investors 

I would love to get your thoughts on the market in general.  Where do you see things playing out?

Stephanie

About the author

Stephanie Atkinson
Managing Partner & Principal Analyst

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