by satkinson
14. July 2008 14:46
I hope everyone enjoyed the July 4th weekend and festivities! Well, it is that time of year to start our marketing and strategic planning for next year. As we do this, I think it is important to understand what the decision-makers are thinking about. In this case, let's talk about the greatest challenges they are faced with when it comes to IT and technology solutions. We recently surveyed 1382 IT decision-makers and asked them "Which, if any, in your opinion represent the key IT challenges facing your firm in 2008?"
The answers are below. As you can see in the chart, the top challenges facing these IT decision-makers include increasing the productivity of workers, lowering operating costs associated with IT systems, and improving their websites. This being said, these are all good factors that can help guide your marketing messages, sales tactics, and strategic plans regarding your customers in late 2008 and 2009. Others that topped the list include upgrading computers and managing customer relationships using the Internet. What do you think about these challenges? Will they be useful for your planning? Please let me know if you have any ideas about this or other data we are collecting from decision-makers.
IT Decision-Maker Challenges, 2008-2009
Source: Compass Intelligence 04/08
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