Who does online shopping for business purposes?
The answer is everyone, from self employed professionals to employees of multinational enterprises, from school teachers to utility workers. Recently we surveyed over 20,000 US professionals on their internet usage, 48% of the professionals we surveyed claimed that they purchased products and services online monthly or more frequently for business purposes. The following chart shows the survey results segmented by the size of business. 68% of the professionals from SOHO* businesses are frequent online purchasers, while only 40% of professionals from enterprises* claimed so. The smaller the size of the business, the higher percentage of the professionals shop online to purchase products and services for business purposes.
SOHO and Small businesses are very active in online purchasing and also key players in our economy. Compass Intelligence Inc. estimates that there are total of 59.7 million people employed by SOHO and small businesses firms in the US in year 2008. That accounts for more than 40 percent of nonfarm employment. What a huge market for online vendors!
We also surveyed how professionals use other online resources and features, such as webinar, blog, online training and online support tools. If you want to learn more, please drop us a line at http://blog.compassintelligence.com/contact.aspx
* Definitions of size of business
SOHO Business - A firm with <5 employees, full and part-time, including business owner.
Small Business - A firm with 5-99 employees across all locations.
Mid-sized Business - A firm with 100-999 employees across all locations.
Enterprise Business - A firm with 1000+ employees across all locations.
Written By Nian Cheng, Quantitative Analyst
Compass Intelligence,
Related Subscriptions :
Online Customer Experience Management
SOHO IT Subscription
Small Business Subscription
Please visit Compass Intelligence to learn more: http://www.compassintelligence.com/
Subscribe