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The Entrepreneur's Spirit - Is SMB Optimism Holding?

by satkinson 21. April 2009 12:42

The Entrepreneur's Spirit:

Yes, SMB customers are also suffering in this difficult economic environment, but they are not defeated.  Entrepreneurs don’t give up easy…

When Compass Intelligence surveyed IT buyers in firms with <50 employees at the end of 2008 and then again at in 2009 regarding their expectations for the 2009 IT budget (how will it change over 2008 spending), most users  expected it to either stay the same or even increase:

       Expecting a Decrease more respondents expect to see spending decrease this year, rising from 26% at the end of last year to 38% at the end of Q1 09.

       Keeping it the Same the largest group of respondents expect spending to stay the same and this percent changes the least between the two periods. 

       Expecting an Increase even during the midst of the worst part of this recession, roughly 20% of the small business decision-makers surveyed expect to spend more on tech this year. 

Kneko Burney, the President and Chief Strategist at Compass Intelligence, discusses recent highlights from our bi-annual Online Customer Experience research.  Small and Mid-sized businesses are the focus of this research and it explores some of the top tech and non-tech companies serving SMBs online.  Discussions and key highlights of this research includes a look at SMB online portals, ease of use, available content, learning resources, cool tools, and how the differing companies are successfully reaching SMBs in this tight economy.  Want to learn more?

Check out the Video and Get the Free Download: http://is.gd/tHUP

Check out the report: http://is.gd/tHVn

Get the Online Customer Experience Subscription Brochure: http://is.gd/tHW9

 

Posted By: Stephanie Atkinson, http://www.compassintelligence.com/

 

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