Compass Intelligence Releases 3Q 2010 Rankings of the SBOnline Information Portal

Compass Intelligence has ranked the TOP 10 Small Business vendors, after examining more than 40 companies in the new SBOnline Information Portal.  Companies are ranked in terms of their ability to provide relevant online experiences to Small Businesses.  The focus of the research is Small Business-specific buying and learning experiences on business-to-business websites and includes more than 20 facets of this process.  Verizon ranked #1 in 3Q 2010 due to a major redesign in recent months. 

Compass Intelligence research shows that in order to be successful with Small Businesses online, vendors must invest in the right online capabilities that together create an integrated and tailored web experience for them. Verizon’s latest redesign does all of the above.  It offers an elegant mix of multi-media, easy-to-understand product details, online buying and compelling customer stories that connect to an actual solution.  The Verizon Small Business Center, which is a component of the company’s Small Business portal, goes a step further by offering an interactive environment for users to take part in. Other companies to grace the top spot in Compass Intelligence’s Online Experience rankings in recent years are IBM, Dell and Microsoft.   

Key findings include:

• 3Q 2010 Top 10: Verizon, AT&T, HP, Intuit, Windstream, cBeyond, Microsoft, Cisco, Sprint and IBM (In order of rank) . 
•  Best Practice:  Providing “intuitive” purchasing funnels for customers that connect directly to the customer story are resulting in better click-thrus and conversion rates. 

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http://www.compassintelligence.com/Features/SBOnlineInformationPortalPressRelease/tabid/221/Default.aspx 

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