13. April 2012 17:42
The commercial physical security market has changed significantly over the past decade. Since 9/11, many government solutions have trickled into the commercial market, leading to an explosion of growth in adoption and technological innovation. Commercial solutions lead the industry in the adoption of integrated security systems and are the feeding ground for development of complete integrated building solutions.
Over the years, this explosion has seen vendor and service provider revenues increase dramatically, leading to the market entry of large IT, building technology, and power system companies into the market. The industry is now inundated with small startups that develop IP-based technology specifically for video surveillance and physical security applications.
Physical Security Inustry: Hype Curve
Industry Hype Innovation
Over the past few years, the leading industry trade show, ISC West has provided a good indication of the different innovations that are at the forefront for vendors. In 2006 and 2007, participants within the industry put forth their collective resources towards video content analytics (VCA). The following two years saw companies focused on adopting IP-storage technologies for video surveillance. This started with Bosch Security Systems promoting its Internet Small Computer System Interface (iSCSI), Pivot3 entering the market with its RAID storage array, EMC Corporation promoting its Centera® storage for video surveillance, among many others. With the availability of IP-based storage to store large amounts of data, 2010 and 2011 saw the progression of video surveillance to include marketing of megapixel and multi-megapixel cameras. Small, niche vendors promoted the use of multi-megapixel cameras while the larger vendors restricted themselves to 1 or 2 megapixel cameras, which have since been identified as the bread and butter of the IP cameras market in video surveillance.
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Dilip Sarangan, Senior Strategist and Consultant at Compass Intelligence has an extensive consulting expertise which include market research, brand management, geographic expansion strategy, and market education and branding strategies. You can you reach him at email@example.com.