Thursday, Wayne Ward, Vice President and General Manager of Sprint’s Emerging Solutions at Sprint Nextel held a conference call to update the analyst community on Sprint’s machine-to-machine (M2M) strategy. The last formal update presented by Sprint occurred prior to Sprint’s January reorg.
Spurred on by the BYOD phenomenon Sprint’s reorg aligned the company’s Business and Consumer segments into a single sales unit and aligned the M2M business under Matt Carter in the Wholesale business unit. On the call Ward mentioned that it made sense to align M2M with Wholesale as currently there is a 30/70 split between retail and wholesale M2M subscribers.
Compass Intelligence understands the decision but questions whether or not this is the correct alignment to sustain long term growth. Will Sprint be a force in the M2M market or relegated to the role of “pipe” for wholesale partners such as Numerex and Aeris?
Over the past few years, Sprint has done a fine job of partner selection and messaging the partner relationships. However Sprint has failed to execute upon these partner announcements and ink real customer wins with the velocity of its tier 1 competitors. Additionally, Sprint’s network and technology decisions have been somewhat of a hindrance for growth.
Compass Intelligence was looking for Sprint to provide some real clarity and guidance as to how they expect to compete and execute upon their M2M vision.
While Sprint has announced recent wins from Audiovox, Numerex (Uplink), Itron, SilverSpring Networks, and Chrysler, Compass Intelligence believes much more needs to be done at the organizational level to execute on its strategy.
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James Brehm is a Geek, Technology Evangelist, Analyst, Consultant, and Senior Strategist at Compass Intelligence. Brehm is a frequent contributor to CNBC’s Closing Bell and is regularly quoted by media outlets such as the Hearst Corporation, RCR Wireless, The eCommerce Times, and Wireless Week. Brehm leads M2M, IoT, and connected device research and custom consulting projects, represents Compass Intelligence at industry events and is a frequent speaker at industry gatherings on such topics as: M2M communications and the internet of things (IoT), 4G, VoIP, next-generation mobile infrastructure, cloud computing, mobile applications, mobile commerce, the security and compliance of web applications, emerging wireless devices and vertical market deployment of Web-enabled services. You can contact James at firstname.lastname@example.org or follow him on twitter at: http://www.twitter.com/jamesbrehm